Privacy policy
This Privacy Policy explains how bellezazx.shop collects, uses, stores, shares and otherwise processes personal information when individuals visit our website, communicate with us, create an account, place an order or otherwise interact with our online store.
For privacy questions or data-protection complaints, contact:
Email: info@bellezazx.shop
1. Scope
This Privacy Policy applies to personal information processed in connection with bellezazx.shop.
It should be read together with other relevant store policies and notices.
We seek to process personal information transparently, fairly, securely and in accordance with applicable United Kingdom data-protection requirements.
2. Data Protection Framework
Depending on the circumstances, our processing may be subject to the UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations and amendments introduced by the Data (Use and Access) Act 2025.
ICO guidance requires privacy information to explain matters including the organisation's identity and contact information, processing purposes, lawful bases, recipients, retention arrangements, relevant individual rights and complaint rights.
3. Personal Information We May Collect
Depending on how you interact with us, we may collect information including:
- Name;
- Billing address;
- Delivery address;
- Email address;
- Telephone number where provided;
- Customer-account information;
- Order details;
- Products purchased or considered;
- Payment-related transaction information;
- Refund and return information;
- Customer-service communications;
- Device information;
- IP address;
- Browser information;
- Website activity;
- Cookie and similar technology information;
- Marketing preferences;
- Fraud-prevention information; and
- Other information that you voluntarily provide.
We seek to collect information that is reasonably relevant to operating the store and providing our services.
4. Payment Information
Payments may be processed by Shopify and/or independent payment providers.
We may receive information confirming a transaction, payment status, payment method or limited payment identifiers.
Payment providers may process information under their own privacy terms and security arrangements.
Customers should not send complete payment-card details through ordinary email.
5. Information Collected Automatically
When you use bellezazx.shop, certain technical information may be collected automatically through cookies, pixels, log files and similar technologies.
This may include information about your browser, device, IP address, pages viewed, approximate location inferred from network information, referring pages, interactions with the website and shopping activity.
This information may be used for security, functionality, analytics, personalisation, fraud prevention and other legitimate ecommerce purposes.
6. How We Use Personal Information
We may process personal information for purposes including:
- Operating bellezazx.shop;
- Processing orders;
- Collecting and confirming payments;
- Arranging fulfilment;
- Shipping products;
- Providing tracking information;
- Managing returns and refunds;
- Communicating regarding orders;
- Providing customer support;
- Maintaining customer accounts;
- Detecting fraud and abuse;
- Protecting website security;
- Keeping appropriate business records;
- Meeting legal and regulatory obligations;
- Responding to legal claims;
- Improving our website and services;
- Understanding website performance;
- Managing marketing preferences; and
- Sending permitted marketing communications.
7. Lawful Bases
Where UK data-protection law requires a lawful basis, we may rely on one or more appropriate bases depending on the processing activity.
These may include:
Contract: processing necessary to take steps at your request before entering into a contract or to perform a contract with you, such as processing and delivering an order.
Legal obligation: processing necessary to comply with applicable legal, tax, accounting, regulatory or consumer-protection requirements.
Legitimate interests: processing necessary for legitimate business purposes where those interests are not overridden by your rights and interests, such as fraud prevention, website security and certain operational improvements.
Consent: where consent is legally required, including for certain forms of electronic marketing or the use of certain technologies.
ICO guidance requires organisations to identify and explain the lawful basis relied upon for relevant personal-data processing.
8. Order Fulfilment
To fulfil orders, information may be shared with organisations involved in providing the products or services requested by the customer.
These may include:
- Shopify;
- Payment processors;
- Fulfilment providers;
- Warehouses;
- Shipping carriers;
- Delivery partners;
- Fraud-prevention services;
- Customer-support technology providers; and
- Relevant technical service providers.
Information should be limited to what is reasonably necessary for the relevant purpose.
9. Shopify
Our online store may use Shopify technology to provide ecommerce infrastructure.
Shopify may process information in connection with hosting, checkout, payments, analytics, fraud prevention, customer accounts and other ecommerce functionality depending on the services and settings used by the store.
Shopify currently provides merchants with tools for publishing privacy policies and automated privacy settings.
10. Cookies and Similar Technologies
bellezazx.shop may use cookies and similar technologies for purposes including:
- Essential website functionality;
- Shopping-cart functionality;
- Checkout;
- Account authentication;
- Security;
- Fraud prevention;
- Preferences;
- Performance measurement;
- Analytics;
- Advertising; and
- Personalisation.
Where legally required, non-essential technologies will be used subject to appropriate consent or another valid legal basis.
Customers may also be able to control cookies through browser settings and any privacy or cookie controls made available on our website.
Disabling essential technologies may affect website functionality.
11. Marketing Communications
Where permitted by law, we may use contact information to communicate information about products, offers or store updates.
Where consent is required, marketing will be sent on the basis of valid consent.
Customers can unsubscribe from email marketing using the unsubscribe function included in relevant messages or by contacting:
Withdrawal of marketing consent does not affect service communications necessary to manage existing orders or customer-service requests.
12. Sharing Personal Information
We may share personal information where reasonably necessary with categories of recipients including:
- Ecommerce providers;
- Hosting providers;
- Payment processors;
- Shipping and fulfilment providers;
- Customer-support providers;
- Analytics providers;
- Security and fraud-prevention providers;
- Professional advisers;
- Government or regulatory authorities where legally required;
- Courts or law-enforcement authorities where legally required; and
- Parties involved in a legitimate business reorganisation or transfer, subject to appropriate safeguards.
We do not disclose personal information merely because a third party requests it. Disclosure must have an appropriate basis.
13. International Processing
Because ecommerce technology, payment systems, cloud infrastructure and logistics networks may operate internationally, personal information may sometimes be processed outside the United Kingdom.
Where restricted transfers are subject to UK data-protection law, we seek to rely on appropriate transfer mechanisms, safeguards or recognised adequacy arrangements as required.
ICO guidance requires applicable international-transfer information and safeguards to be explained where relevant.
14. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate legal, accounting, tax, fraud-prevention, contractual and dispute-resolution requirements.
Different types of information may have different retention periods.
When deciding how long information should be retained, relevant factors may include:
- The nature of the information;
- The reason it was collected;
- Legal obligations;
- Accounting requirements;
- Tax requirements;
- Limitation periods;
- Fraud-prevention requirements;
- Security requirements; and
- Whether the information remains necessary for an active customer relationship.
When information is no longer reasonably required, we may delete, anonymise or otherwise appropriately dispose of it.
15. Security
We use reasonable administrative, organisational and technical measures designed to protect personal information.
However, no internet transmission, website, storage platform or electronic communication system can be guaranteed to be completely secure.
Customers should protect their passwords, use appropriate device security and notify us if they believe their account or personal information has been compromised.
16. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have rights including:
- The right to be informed;
- The right of access;
- The right to rectification;
- The right to erasure in appropriate circumstances;
- The right to restrict processing in appropriate circumstances;
- The right to data portability where applicable;
- The right to object to certain processing;
- Rights relating to certain automated decision-making; and
- The right to withdraw consent where processing is based on consent.
These rights are not absolute in every situation and may be subject to lawful exemptions.
17. Exercising Your Rights
To submit a privacy request, contact:
Please clearly explain the request and provide sufficient information for us to identify the relevant records.
We may need to verify identity before disclosing, deleting or modifying personal information, particularly where necessary to protect the customer from unauthorised access or fraud.
18. Right to Object
Where processing is based on legitimate interests, individuals may have a right to object depending on the circumstances.
Individuals also have rights relating to direct marketing.
ICO guidance requires the right to object to be brought clearly to individuals' attention.
To object, contact:
19. Data Protection Complaints
If you believe that we have processed your personal information improperly or infringed applicable data-protection requirements, you may submit a complaint directly to:
We will provide a reasonable electronic route for complaints and handle data-protection complaints in accordance with applicable law.
As of 19 June 2026, requirements introduced by the Data (Use and Access) Act 2025 require organisations to provide a clear way to raise data-protection complaints, acknowledge qualifying complaints within 30 days, investigate appropriately without undue delay and communicate the outcome.
20. Information Commissioner's Office
Individuals may also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection regulator.
We encourage customers to contact us first so that we have an opportunity to investigate and address their concerns, although this does not remove any legal right to approach the ICO.
21. Children's Privacy
bellezazx.shop is intended primarily as a general ecommerce service and is not designed to knowingly solicit unnecessary personal information from children.
Where online services are likely to be accessed by children, applicable requirements concerning children's interests and data protection will be considered.
22. Automated Processing and Fraud Prevention
We and service providers may use automated tools to detect fraud, payment risk, account abuse, unusual transactions or security threats.
Where solely automated decision-making produces legal or similarly significant effects and specific legal obligations apply, we will seek to provide the protections required by applicable law.
23. Third-Party Websites
Our website may contain links to websites operated by third parties.
We are not responsible for the independent privacy practices of third-party websites.
Customers should review the privacy information of a third-party service before providing personal information directly to it.
24. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, service providers or legal requirements.
The updated version will be published on bellezazx.shop with a revised "Last Updated" date where appropriate.
25. Contact
For privacy questions, rights requests or complaints:
bellezazx.shop
Email: info@bellezazx.shop
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